Web Survey Bibliography
Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The results of two studies provide empirical support for the existence and impact of the pass-along effect. Among the factors that lead to this effect are involvement and relationship with the survey topic, size of a participant's social network, and tie strength. The appropriateness of employing pass-along respondents as well as other implications for online sampling and survey research are discussed.
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Web survey bibliography - Journal of Computer Mediated Communication (JCMC) (9)
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- Whose Space? Differences Among Users and Non-Users of Social Network Sites; 2008; Hargittai, E.
- Internet Technology and Social Capital:How the Internet Affects Seniors' Social Capital and Wellbeing...; 2008; Sum, S., Mathews, M. R., Pourghasem, M., Hughes, I.
- Perceptions of News Credibility about the War in Iraq: Why War Opponents Perceived the Internet as the...; 2006; Choi, J. H., Watt, J. H., Lynch, M.
- The Internet and Anti-War Activism: A Case Study of Information, Expression, and Action; 2006; Nah, S., Veenstra, A. S., Shah, D. V.
- The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures; 2006; Norman, A. T., de Rouvray, C. A., Russell, C. A.
- The Story of Subject Naught: A Cautionary but Optimistic Tale of Internet Survey Research; 2005; Konstan, J. A., Ross, M. W., Rosser, B. R. S., Stanton, J. M., Edwards, W. M.
- Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation; 2005; Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.